We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. We believe that stories can change attitudes, behaviours and ultimately, the world. So by writing and sharing stories, we want to inspire people and contribute making the world a better place. By Maarten Schafer (Brand Storyteller) and Anouk Pappers (Brand Anthropologist) for CoolBrands.